It all begins with an idea.

About the Author

Annie Campbell is a writer, actress, and founder of Made of Magic Books— an independent publishing company dedicated to creating joyful, affirming stories that centre Black and Brown children. Her debut book Made of Magic was born from a tender moment with her son Bo, who, at just three years old, expressed a wish to be lighter. That moment sparked a mission: to tell stories that reflect the brilliance, beauty, and boundless potential of children of colour.

Today, Bo is a proud and passionate Black boy who embraces his features, his culture, and his roots. He celebrates his uniqueness most days of the week — and inspires Annie every day.

Through her books and creative work, Annie hopes to empower children to love themselves deeply, dream without limits, and recognise the magic within. When she’s not writing, she’s acting, developing children’s and self-help media, and sharing giggles with her greatest muse — Bo.